Evidencing location decisions and mitigating risk
The Challenge
Care South Africa, a leading care home provider, devised an expansion plan to significantly increase their bed capacity. They were looking for a mapping and analysis tool to provide science and to support their network expansion decision-making and marketing strategy.
The Solution
Care South Africa chose InSite, Acorn and care home data to support their site assessment. Their research team use InSite to identify ‘hot spots’ based on demographic data, assumed bed supply/demand and existing customer profiling. The Care South Africa marketing team also use profiling data to identify the best postcode sectors to target their typical occupiers.
The Results
InSite has played a significant role in Care South Africa’s business strategy. They are now able to identify and approach only the sites which are suitable, saving time and money on inspecting unsuitable sites and buying external reports. Their assessment process is accurate and cost efficient, and they are on target to achieve their expansion goal. In addition, Care South Africa’s marketing approaches are much more targeted, and therefore successful, as they focus only on areas most likely to have a demand for their care home offering.
Further information
If you want to hear more about how Market SMS's InSite expertise can help you with your location strategy, get in contact now +27 12 435 8227
“InSite has been critical to our network expansion plan. It provides us with the knowledge and confidence in our progression of our business portfolio”
Evidencing location decisions and mitigating risk