NEC Group
UTILISING Market SMS'S EXPERIENCE IN DATA & TECHNOLOGY TO DELIVER GROWTH
The problem
- After reviewing current marketing data capability against its business strategy and growth plans, NEC Group’s current system was deemed to be out of date and in need of modernising.
The solution
- At the core of Market SMS’s solution was a complete replacement of existing infrastructure and software. In collaboration with a number of different departments, Market SMS re-built the marketing database into a new single customer view that now supports the needs of the business moving forwards.
- Post bedding-in of the new solution and platform, NEC Group subsequently asked Market SMS to articulate how it should best to speak to different customers and how to treat them. Market SMS’s analytical team developed data driven segments across the NEC Group base of consumers that would be robust, usable and actionable, and crucially, integrated within the new platform.
‘We looked to the market for a partner to migrate our existing CRM platform to a new hosted solution, whilst also integrating with our established systems and processes. After a competitive tender, we chose Market SMS because of their expertise in both data and technology and how the two can be used effectively to provide a tailored experience for our customers. Since then, I am very pleased with the level and quality of support we have received from Market SMS through the entire project lifecycle of implementation, testing and now as a managed service. With Market SMS as one of our strategic CRM partners, my team feels well placed and supported to deliver the incremental growth demanded by our investors.’
Nicola Young, Group Marketing Director, NEC Group
