As part of the Post Office’s strategy to modernise the business and turn it into a mainstream retailer, there was a need to transform the digital offering across a number of product/service lines.
THE SOLUTION
Mentoring programme, consultants working on-site with digital campaign managers, advising on marketing plans and focussing agencies on performance
Multi-channel audit to provide a clear understanding of digital presence and opportunities to optimise current spend, increase channel performance and drive incremental sales
New reporting channel dashboard and KPI framework to provide visibility on performance across all products/channels
THE RESULTS
Re-defined digital strategy including SEO, Biddable Social, Programmatic Display
Built up the digital team, bringing channel management in-house resulting in cost savings and sales growth
Implemented new management processes and best practice across digital disciplines
New reporting framework resulted in closer management of agency and enabled impactful decision making
