Vodafone
MULTI CHANNEL AUDIT
THE CHALLENGE
- Vodafone South Africa wanted to increase the share of direct sales, reducing reliance on third-party partners
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Deliver a best-in-class, actionable strategy providing recommendations for achieving immediate and long-term KPIs
THE SOLUTION
- Analysed existing digital operations; in depth review of all digital demand channels
- Reviewed brand and demand team work-flows internally and with external agencies
- Benchmarked data against competitors to highlight additional opportunities
THE RESULTS
- Strategic input allowed Vodafone to move away from a silo approach to multi-channel management
- 50+ recommendations across marketing channels, website & analytics
- Developed a new KPI framework and reporting dashboard template for insightful decision making
- Identified Immediate opportunities for revenue growth across key digital channels
