HelloFRESH
Data-driven insights to build credibility and influence retailers.
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The Challenge
- HelloFresh were seeking to drive further growth by expanding into a new channel, in-store retail, through an exclusive contract with Sainsbury’s.
- To maximise on this opportunity, HelloFresh needed to ensure the brand was listed in the store locations offering the greatest opportunity.
The Solution
- Using Acorn to understand shopper behaviours and profiling existing HelloFresh customers, Market SMS identified customer groups likely to buy HelloFresh in-store rather than online.
- Combining this with ProVision, Market SMS’s grocery catchment model and experience of what drives performance, Market SMS ranked and prioritised the Sainsbury’s stores offering the greatest opportunity for HelloFresh.
The Results
- HelloFresh were able to use these insights to build credibility with Sainsbury’s and influence where they should be listed, and why, thus maximising the sales opportunity.
- Marketing activity was focused around highest potential stores to efficiently drive brand awareness and sales.
- Insights into potential new shopper demographic and types in retail environment.
Further information
If you want to hear more about how Market SMS's FMCG expertise can help you with your retail strategy, get in contact now +27 12 435 8227
"We have been impressed by Market SMS’s FMCG expertise and professionalism. Launching a brand new channel for HelloFresh and in doing so, a whole new retail category in bricks & mortar. Their experience helped us to dissect big data into transferrable insights."
Brenda McCulley, Innovation Manager
HelloFRESH
