They engaged Market SMS to carry out a study to understand their restaurant property strategy, market capacity of restaurants and the areas of greatest potential in downtown Helsinki. Market SMS was selected thanks to their extensive experience on a global scale carrying out solutions in over 45 countries worldwide.

 

Market SMS leisure consultancy already supports the company in their location strategy in multiple countries. The analysis and research used Market SMS’s unique international product, Retail Markets. An extensive pan European retail venue catchment model which covers 32 European countries and defines catchments for almost 6,000 markets. The solution required the analysis of the existing restaurant market locations across Finland and relates their performance to the markets they operate in. It was imperative that to gain an accurate understanding of existing restaurant performance and therefore area opportunities in Helsinki, that the desk based research was supported by an ‘on-the-ground’ understanding of the city. 

 

Therefore Market SMS location planning analysts visited and completed an audit of the city as part of the analysis process, in order to understand the existing restaurant performance, their locations and see first-hand the potential of different trade areas.