Acorn Family
The industry standard consumer segmentation
Acorn is a powerful consumer classification that segments the UK population at postcode level into 6 Categories, 18 Groups and 62 Types. Find out more about Acorn.
Household Acorn
For a more detailed granularity Acorn has been developed at household and individual level. Typically these Acorn solutions are used by organisations (e.g. local authorities) looking to gain insights into the service needs of their customers.
For more information about Household Acorn download the user guide.
Wellbeing Acorn
Wellbeing Acorn is a geodemographic segmentation of the UK’s population, specifically designed with health and wellbeing issues in mind. Wellbeing Acorn segments the population into 4 categories (Health Challenges; At Risk; Caution; Healthy) and 25 groups describing the health and wellbeing attributes of each postcode across Britain. The naming of the groups and types gives a simple description of the segments.
For more information about Wellbeing Acorn download the user guide.
WORKFORCE ACORN
Workforce Acorn is the UK’s only segmentation of worker population. It is a powerful consumer classification tool that segments the UK’s working population at their place of work. By analysing demographic data, social factors, consumer behaviour and commuting patterns, Workforce Acorn provides an understanding of the different types of people working in proximity to your business.
For more information about Workforce Acorn, download the factsheet.
my.Acorn
Whilst the Acorn segmentations address many demographic, health, communication and marketing issues there is often a need within a business to understand customers in relation to their business. my.Acorn helps them do that.
Within your business your customer data is the most important information asset. Each customer’s contact with your business will generate information on their behaviour across multiple channels. my.Acorn applies our vast experience in building consumer segmentations to create a unique classification constructed from your customer data.
