Grocery and Convenience
Get ahead in a competitive and complex market
Rising discounters, falling sales densities, increasing convenience competition, channel shift and emergence of new niche players; the grocery market is more challenging than ever.
How can we help
- Predict sales potential for new locations
- Model future scenarios and estimate impacts on existing stores
- Understand the shape, extent and characteristics of store catchments
- Understand channel interactions between convenience, online and superstores
- Customised software and reports
- Understand preferences and behaviours of grocery shoppers using Acorn and Ocean
- Segment customers to better target marketing, offers and ranging
- Develop more tailored conversations and customer journeys to retain and grow your customer base
- Segment store network to better range for local catchment
- Benchmark performance against potential and identify ways to improve
- Identify opportunities to improve ranging, grow and retain more customers
- Right sizing and estate optimisation
- Prioritise partners to invest with for spare space
What do we offer
- Extensive experience supporting location based decision making within the grocery and convenience sector, both from client experience within Market SMS and backgrounds working for the major grocery retailers
- Large team of analysts with experience ranging from predictive models, benchmarking and expansion prioritisation, store and customer segmentations, marketing focused mapping solutions and software development
- Market SMS’s Datalab team are constantly updating, improving, innovating and creating new data to help understand our clients businesses
- Our data products are built using a combination of commercial and open data ensuring we include the best and most accurate information
- Broad range of data aimed specifically at understanding grocery retail, micro locations and local areas
- Our analysts have broad experience using a wide range of simple and complex modelling techniques to understand potential and benchmark performance
- Solutions can be delivered in a wide and flexible range of fully customisable desktop, online and mobile software solutions
What's New
Infographic
Top three trends in G&C
What do retailers and brands need to know about this year?
Blog
Unlocking forecourt growth
How to engage customers in order to capitalise on growth opportunities.
Blog
Disposable income at a low
What challenges will retailers experience as disposable incomes become more squeezed?
White Paper
WHICH GROCERS ARE MOST VULNERABLE?
The grocers being hit hardest by Aldi and Lidl’s growth.
